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Who Is Your Customer?
Who is your customer? Are you sure?Your first response is probably, “That is a pretty silly question.” Of course, your customer is the person who buys your books. But if you interpret the question...
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DCL & Bowker are interested in your digital publishing plans for 2014! As the demand increases for materials of all types to be available on mobile devices, publishers and authors are challenged...
View ArticleToday's Great American Novel (Part 1 of 2)
We’re authors. So for all of us, at some point, it became a dream to write the next great American novel. Some of us have been writing for a long time, and maybe some of us weren’t originally writers...
View ArticleToday's Great American Novel (Part 2 of 2)
You have options for getting your book into the marketplace. With today’s technology, you can sell directly to the reader, through your own website and many online retailers, acting as your own sales...
View ArticleDo You Have the Write Stuff?
Becoming a success (as you have defined it) in book publishing is more an art than a science. You can learn all the right things to do, but the application of those actions is different for every...
View ArticleA Novel Planning Technique for Book Publishers (Part 1 of 2)
As businesspeople we recognize the importance of planning. As book publishers we understand the process of writing a book. What if you combine these concepts and write a plan as you would a book? It...
View ArticleHow to Write a Business Plan as Narrative (Part 2 of 2)
Writing your business plan as a manuscript can be a fun way to do the necessary work (what some people refer to as drudgery) of planning. It can also help you identify and deal with hidden assumptions...
View ArticleCreate a Culture of Quality in Your Publishing Company
As a publisher, you are responsible for producing a quality product at all levels: writing, editing, design, printing, customer service and marketing (pricing, promotion and distribution). Poor quality...
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In Case You Missed It
Here are some pieces published early on in SelfPublishedAuthor.com's history that we want to highlight in case you missed them: How Do I Get My Book In Bookstores?
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